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HARRY POTTER™
TO CAST SPELL ON MUSEUM OF SCIENCE, BOSTON
MUSEUM WILL HOST EAST COAST PREMIERE OF
HARRY POTTER: THE
EXHIBITION
International Touring
Exhibition to Open in Boston October
25, 2009
Tickets Now On
Sale at mos.org
BOSTON, Massachusetts—July 22, 2009—This
fall, Harry Potter fans will get the chance to step inside the
famous wizard’s magical world through Harry Potter: The Exhibition,
which opens at the Museum of Science, Boston on October 25, 2009, at
9 a.m. Tickets are now available online at mos.org or by calling 617-723-2500, 617-589-0417 (TTY).
Visitors will be able to experience dramatic displays inspired by the
Hogwarts™ film sets and see the amazing craftsmanship behind authentic
costumes and props from the films. Harry Potter: The Exhibition
will run in Boston through February 21, 2010.
The Museum of Science is the only New
England venue to host the exhibition and the second venue worldwide.
Harry Potter: The Exhibition made its highly successful global premiere
at Chicago's Museum of Science and Industry last April and will run
there through September 27, 2009, before traveling to New England.
After its Boston run, the exhibition will be displayed in other major
cultural and entertainment venues, museums and institutions in the U.S.
and internationally.
In partnership with Warner Bros. Consumer Products, Exhibitgroup/Giltspur created the 10,000-square-foot exhibition, which will be updated to include artifacts and costumes from the final installments of the Harry Potter film series, once the production of these films has been completed. The sixth film in the series, Harry Potter and the Half-Blood Prince, opened in theaters July 15, 2009.
“Offering an exclusive look at some
of the most iconic artifacts and scenic elements from the beloved films,
the Museum of Science in Boston will certainly become the hub of excitement
for Harry Potter fans when it arrives this October,” said Karen
McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing,
Warner Bros. Consumer Products.
Harry Potter: The Exhibition,
offers fans a first-hand view at more than 200 authentic artifacts displayed
in settings inspired by the film sets—including the Great Hall, Hagrid's
hut, the Gryffindor™ common room—and more.
"We are thrilled with the reception the exhibition has received in Chicago and we are honored to be able to bring it to one of the greatest museums on the East Coast," said Eddie Newquist, President, Exhibitgroup/Giltspur Branded Entertainment. "Fans young and old from around the world have given us tremendous positive feedback, and we are hopeful that all the Harry Potter fans in the Boston area will have a chance to visit this one-of-a-kind exhibition."
"Harry Potter has captivated
the imagination of children and adults around the globe. Through the
art and technological wizardry of movie-making, the Harry Potter
films have brought to life an enchanting and complex world," said
Ioannis Miaoulis, President and Director of the Museum of Science. He
added, "As a world-class cultural institution, the Museum is excited
to offer our visitors the opportunity to immerse themselves in a world
that has so richly bridged cultures and generations. We're confident
that this exhibition will attract visitors of all ages—some of whom
may never have visited a science center. This exhibit will spark their
curiosity and imagination, leading them to experience the excitement
of discovery that's also at the heart of the Museum's science and technology
exhibits and programs."
Harry Potter: The Exhibition will
open at 9 a.m. on Sunday, October 25, 2009, and run through Sunday,
February 21, 2010. The exhibition requires a time-entry ticket and
will be open for guests during the Museum's regular Exhibit Hall hours:
Saturday through Thursday, 9 a.m. to 5 p.m. and Friday, 9 a.m. - 9 p.m.
Tickets for the exhibition can now be purchased on site at the Museum,
through the Museum’s web site mos.org, or by calling 617-723-2500, 617-589-0417
(TTY). Combination admission into the Museum and Harry Potter: The
Exhibition is $26 for adults; $24 for seniors (60 and over); $23
for children (ages 3-11) and $5 for Museum of Science members.
About the Museum of Science, Boston
The Museum takes a hands-on approach
to science, engineering and technology, attracting about 1.5 million
visitors a year via its programs and 700 interactive exhibits. Founded
in 1830, the Museum was first to embrace all the sciences under one
roof. Highlights include the Thomson Theater of Electricity, Charles
Hayden Planetarium, Mugar Omni Theater, Gordon Current Science &
Technology Center, 3-D Digital Cinema and Butterfly Garden. The Museum
is the first science and technology center to be approved as a member
of the Association of Zoos and Aquariums (AZA). Reaching 25,000 teens
a year worldwide via the Intel Computer Clubhouse®, the Museum also
leads a multi-museum, $20 million National Science Foundation-funded
nanotechnology education initiative. The Museum’s “Science Is an
Activity” exhibit plan has been awarded many NSF grants and influenced
science centers worldwide. Its National Center for Technological Literacy®
aims to enhance knowledge of engineering and technology for people of
all ages and inspire the next generation of engineers, inventors, and
scientists. The Museum is ranked #3 by Parents Magazine in its list
of the country’s “Ten Best Science Centers." For more information
visit mos.org.
About Exhibitgroup/Giltspur
Exhibitgroup/Giltspur (EG) is an award-winning
experiential marketing agency known for creating meaningful and memorable
connections between leading companies and their customers. By producing
powerful brand experiences through exhibits, events, mobile marketing
tours, permanent installations, and temporary retail environments, EG
helps clients accelerate the sales process, deepen brand loyalty and
consistently deliver superior results. The company also creates
branded entertainment experiences that surprise and delight audiences
worldwide. Backed by the financial strength of its parent company,
Viad Corp (NYSE: VVI), EG employs nearly 600 professionals in 28 client
care centers throughout the world. For more information about EG, please
visit www.e-g.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner
Bros. Entertainment Company, is one of the leading licensing and retail
merchandising organizations in the world.
Contacts:
MUSEUM OF SCIENCE EG WARNER BROS. CONSUMER PRODUCTS
Sofiya Cabalquinto Gina McDuffie Rita Cooper
Manager, Media Relations VP, Marketing Director, Worldwide Public Relations
617-589-0251 424-634-1885
scabalquinto@mos.org gmcduffie@e-g.com rita.
TM & © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © J.K. Rowling.